03Apr

If you don’t have a mobile strategy, you’re probably doomed.

Posted by Elf Sternberg as Uncategorized

Last night, I was at a local geek event and talking to a guy who’s writing a small start-up package. When I asked him about his project, he described is as a “dating site for World of Warcraft players.” He laughed self-deprecatingly, then went back to describing it as a place where newbies could learn how to play the game, join leagues, and generally assist one another. I asked him about his mobile strategy. “Oh, I don’t have one.” I asked him if he’d thought about it. “Thought about it? Yeah. But that’s for later.” I said, “Have you ever heard of Warhammer?”  He admitted that he had.  “Warhammer, along with its game component, has an amazing collection of novels, some in the fantasy universe, some in its science-fiction universe.  These all sell really well.  And do you know why they sell really well?  Because they give Warhammer fans something to do when they can’t play the game.  You can’t play the game on a bus.  You can’t play it while waiting in line at the bank or the deli.  You can’t play the game for ten minutes between meetings.  But you can sneak a few pages from a book.  That’s what your mobile solution has to do: make them feel attached to the game, and to the other players, and to the whole sense that they belong to something, that sustains them between their opportunities to play the game.” He sighed a little and said, “Okay.  One more thing for the list.”

2 Responses to If you don’t have a mobile strategy, you’re probably doomed.

Karl Pongratz

April 4th, 2012 at 1:37 am

How about a strategy to get gamers back to real life?

Elf Sternberg

April 6th, 2012 at 6:30 pm

Meh. Where’s the money in that?

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