Startups: The Secret Sauce, the Schlep, and Everything Else
Since I'm looking for work, let me tell you what I look for in a project. I don't look too hard at the languages, platform, or libraries being used; I know the most important ones and can learn their relatives and competitors without too much effort.
What I want to know about a start-up is this: do you have a secret sauce, and do you know how long the schlep will be?